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On December 19, 2024, the event "Building Local Specialty Brands on E-commerce Platforms", organized by the IDAP project, brought together over 40 small and medium enterprises, cooperatives, and household businesses—prioritizing those led by women and ethnic minority women—from Lào Cai and Sơn La provinces. This event was not only an opportunity for businesses to understand the "rules of the game" on major e-commerce platforms in Vietnam but also to grasp strategies for optimizing sales on Shopee and TikTok Shop.

E-commerce is not just about "posting products and waiting"

One of the key insights shared by Mr. Trần Lâm, the event’s speaker, revolved around a fundamental question: "Do you truly understand your customers on e-commerce platforms?" He emphasized that selling on Shopee is no longer a random endeavor. To succeed, businesses need to have a clear understanding of:

• Does the market have enough potential? For instance, products like buckwheat cakes have extremely low search volumes, making advertising campaigns an easy way to "burn money."

• What is your product's competitive advantage? How can local specialties avoid being overshadowed by cheap imports from China?

The story of "external traffic"

A standout highlight of the event was the speaker’s suggestion to leverage "external traffic" as a key to reducing advertising costs. Instead of spending heavily on Shopee ads, businesses can drive customers from TikTok or Facebook to their online stores. A TikTok video with a million views could replace tens of millions of Vietnamese đồng spent on internal platform ads. Lessons from successful businesses revealed that engaging content is truly a "golden tool."

Success is no coincidence

Mr. Trần Lâm also shared his own brand-building journey. His essential oil brand, focusing on practical applications, and his macadamia-based cosmetics brand have consistently evolved to meet market demands. The most valuable lesson he imparted was: "Deeply understand your product and tell a story that resonates with your customers."

A promising future for local specialties

From personal branding to integrating social commerce with e-commerce and optimizing costs, the event affirmed that local specialties can shine if businesses understand how to navigate the mechanics of e-commerce platforms.

The event has ended, but the opportunities are right in front of us. How will you begin telling the story of your local specialties?

Are you a student who loves the beauty of the Northwest, enjoys creativity, and wants your own visuals to spread far and wide? Hackathon 2: The Digital Creativity Challenge is your chance! Join the competition to showcase your talent and win amazing prizes!

EVENT TIMELINE:

• Launch: October 30, 2024 - November 6, 2024
• Interaction period: 12:00 a.m., November 7, 2024 - 5:00 p.m., November 9, 2024

ELIGIBILITY:
Students from universities and colleges in Lao Cai and Son La provinces.

CHALLENGE:
Create a video promoting agriculture, culture, cuisine, or tourism to showcase the beauty and richness of Lao Cai and Son La.

PARTICIPATION REQUIREMENTS:
Format:

• Participants will create a video to promote local imagery, covering themes like landscapes, people, cuisine, culture, or community activities.
• Videos should be uploaded on platforms such as YouTube, Facebook, or TikTok using the required competition hashtags.
• Submit your video and register via the LINK.

Video Requirements:

• Length: Maximum 5 minutes.
• Title and Description: Each video must have a title and a short description.
• No copyright violations: Ensure music, images, or content are not infringing copyright.
• Appropriate content: Content must align with cultural values and avoid violence, sensitive, or controversial subjects.
• Quality: Video should have clear visuals and sound.
• Language: Vietnamese; additional languages are encouraged to increase international reach.
• Logo: Must include the IDAP project logo – LINK.
• Hashtags: #IDAP #digital_transformation #digital_creativity_challenge.
• Scoring: Videos will be judged solely on total interaction counts (views, likes, shares, and comments) on TikTok, Facebook, and YouTube during the set Hackathon 2 interaction period.

ATTRACTIVE PRIZES AWAIT!

• Creative Peak Award (1,990,000 VND): For the video with the highest views (minimum 1000 views).
• Unique Discovery Award (1,000,000 VND): 2 awards for the most unique and creative videos.
• Touching Hearts Award (500,000 VND): 3 awards for videos that evoke special emotions.
• Shining Energy Award (200,000 VND): 5 awards for inspiring content.

Deadline to register and submit videos: Before 5:00 p.m., November 9, 2024.

Join now to express your unique style! Together, let’s create a wave of creativity with Lao Cai and Son La students, spreading beautiful images and the cherished values of our hometowns far and wide!

ABOUT IDAP
The "Inclusive Digital Transformation Ecosystem for SMEs" project in Lao Cai and Son La, funded by GREAT and implemented by KisStartup from 2024 to 2027, is part of the initiative to “Promote Gender Equality through Improved Economic Efficiency in Agricultural Production and Tourism Development” funded by the Australian Government.

About the Hackathon - Digital Creativity Challenge: An initiative by KisStartup to provide students a platform to showcase their creativity and share the beauty of Lao Cai and Son La through social media and digital tools. The competition will be held in multiple rounds, each with a 65-hour challenge. Eligibility: Students from universities and colleges in Lao Cai participating in the IDAP-KisStartup project.

 

For detailed information on the competition and winning entries, please visit:

• Website: kisstartup.com
• Email: hello@kisstartup.com
• Hotline: (+84) 869.190.704 (Mr. Dung)

       On the morning of September 6th, 2024, KisStartup successfully organized the launch event of the IDAP project - a project aimed at enhancing the inclusive digital transformation ecosystem for small and medium-sized enterprises (SMEs), focusing on agriculture and tourism in Lao Cai and Son La provinces. The project is implemented within the framework of GREAT, an initiative funded by the Australian Government and managed by Cowater International. The event was attended not only by domestic and international experts but also by many businesses, individuals, and organizations interested in inclusive digital transformation, particularly in the two provinces of Lao Cai and Son La.

The event began with videos summarizing the results of phase 1 and introducing products and tourism in the Northwest region.

In the opening remarks, Mr. Roger Oakeley, Chief Advisor of the GREAT project and representative of the donor, emphasized the importance of enhancing the role of women in economic development through agriculture and tourism, while also promoting a sustainable ecosystem between local businesses. He pointed out that the project aims to understand the environmental and social barriers in business development, so that with the support of relevant stakeholders, these issues can be thoroughly addressed. Additionally, GREAT's market system approach will pose challenges but also offer opportunities for partners like KisStartup to expand their markets post-project.
Following the program, the CEO of KisStartup Joint Stock Company, Ms. Nguyễn Đặng Tuấn Minh, outlined the development direction and activities of the sub-project. She shared that the project focuses on three main aspects: "New Approach, New Methods, and Potential Cooperation Models," as well as introducing the basic concepts of the digital transformation process. During the program, the CEO of KisStartup also highlighted that digital human resources will be a crucial factor for achieving sustainable digital transformation, not only within the program’s framework but also in the long term. The IDAP program will not only help train and enhance the capacity of businesses but also collaborate with universities and colleges to offer hands-on guidance to students, expanding their job opportunities while helping schools develop qualified human resources that can contribute to the development of the local digital transformation ecosystem. Furthermore, she emphasized that achieving sustainable digital transformation requires support and cooperation from many parties, making the establishment of a collaborative network essential. KisStartup is proud to act as a bridge between businesses, universities, colleges, and service providers.

The program also included participation from partner businesses such as ezCloud. Representatives from businesses shared their experiences in collaboration, the solutions they could offer, and expressed their desire to support local enterprises not only within the project but also by reaching out to businesses that haven't had the opportunity to participate. Ms. Bùi Phương Thanh, a representative from Noong Pieu Cooperative in Son La, shared her experiences and the remarkable development of the cooperative during and after participating in the program. Starting as a small cooperative with a rare ruby plum variety sold in small quantities, the cooperative has since expanded its growing area and successfully exported to four markets.

In the final part of the program, businesses were guided on how to register to participate in the program, with commitments of support and direction for business development and inclusive digital transformation, along with a Q&A session. The event paid particular attention to addressing the needs of businesses, providing foundational knowledge on inclusive digital transformation, and supporting networking opportunities for business owners and operators. New potential initiatives were introduced, such as digital transformation combined with green transformation, with universities and colleges aiming to provide services and human resources tailored to business needs, all working towards the common goal of developing a sustainable ecosystem network. KisStartup sincerely thanks the participation of over 65 attendees and is committed to continuing to refine and support businesses facing challenges in digital and green transformation both within and beyond the project’s framework.
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For any inquiries, please contact: 
KisStartup Fanpage: https://www.facebook.com/kisstartup 
Website: https://www.kisstartup.com/ 
Email: hello@kisstartup.com 
Contact: (+84) 392.161.403 (Mr. Hieu)
 

The excitement of the first round is still going strong, and now the second round has arrived! The recruitment program for The Inclusive Digital Acceleration Program (IDAP_Internship) is officially open again. In this second round, KisStartup is looking for enthusiastic, motivated candidates who are ready to face challenges and eager to learn, to join us in the digital transformation journey for small and medium-sized enterprises in Lao Cai and Son La.

BENEFITS:

• Learn from experienced business owners and experts: Gain opportunities to work and learn directly from business owners and e-commerce experts.
• Learn through experiences and practice: Participate in in-depth training sessions with business owners. Apply knowledge of online marketing and e-commerce in a practical business environment.
• Expand your network: Connect with talented and specialized individuals, building a strong personal network.
• Develop yourself : Receive constructive feedback to enhance your professional skills while sharpening your personal growth in a real business setting.
• Practical certification: A certificate of participation in the program will boost your profile, especially for those planning to study abroad.

JOB DESCRIPTION:

• Interns will assist businesses in the field of online marketing: writing posts, creating content, managing channels, designing images, editing videos, etc. Platforms include Facebook, Zalo, and TikTok.
• Interns will support businesses in e-commerce: Building, managing, and operating an online shop on e-commerce platforms. Platforms include Shopee, TikTok Shop, and Lazada.

REQUIREMENTS:

• No experience or specific major required.
• Willing to take full responsibility for work quality.
• Not afraid to learn and innovate.
• Basic knowledge of e-commerce and marketing.

REGISTRATION 
If you want to be a part of KisStartup and join us in leading the innovation and digital transformation project for SMEs in Lao Cai & Son La, don’t wait register now at:
https://docs.google.com/forms/d/e/1FAIpQLScdFn9vqt5WHJoSJenJtThuDPOTiJo-L0Upetptj-mTsGI1bw/viewform
DEADLINE: September 2, 2024
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ABOUT THE IDAP - INTERNSHIP PROGRAM 
The recruitment program for The Inclusive Digital Acceleration Program (IDAP_Internship), is part of the sub-project "Technical Support to Enhance the Inclusive Digital Transformation Ecosystem for SMEs in Lao Cai and Son La," under phase 2 of the GREAT project. This program seeks to identify potential candidates, equipping them with the necessary knowledge and skills to engage in sub-project activities, while also supporting businesses led by ethnic minority women in hiring suitable staff.
The program includes key activities:

• Searching and selecting suitable candidates.
• Organizing training sessions and workshops on digital transformation and social media to provide knowledge and skills for interns.
• Building a network between businesses, universities in Lao Cai, Son La, and interns to share experiences and enhance capacities on both sides.

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ABOUT THE SUB-PROJECT:
The Inclusive Digital Acceleration Program (IDAP) - Enhancing the Inclusive Digital Transformation Ecosystem for SMEs in Lào Cai and Sơn La focuses on agriculture and tourism. This project, funded by GREAT, is primarily implemented by KisStartup Joint Stock Company from 2024 to 2027.
Main beneficiaries: Small, medium, and micro-enterprises; Universities and colleges; Local human resource service providers; Local technical service providers; National technical service providers; Supporting organizations; Lead chain enterprises.
Project objective: Enhance the capacity of ecosystem components in the two provinces by focusing on capacity building for SMEs in Lao Cai and Son La, using a market system approach.
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ABOUT THE GREAT PROJECT: 
The "Promoting Gender Equality through Improved Agricultural Productivity and Tourism Development in Lào Cai and Sơn La" (GREAT) project is an initiative funded by the Australian government and managed by Cowater International. Phase one of GREAT was conducted from 2017-22, and phase two (GREAT 2) will be implemented from 2022-27, with a total investment of AUD 67.4 million from the Australian government.
Learn more here: https://equality.aus4vietnam.org/what-we-do/

For any inquiries, please contact:

• Fanpage: https://www.facebook.com/kisstartup
• Website: https://www.kisstartup.com/
• Email: hello@kisstartup.com
• Contact: (+84) 869.190.704 (Mr. Dung)
   

ezCloud ensures that with just a smartphone, small homestay owners can connect and focus on welcoming guests while improving product and service quality. ezCloud will fully take care of sales operations, which is also the desire of small homestays. We have received significant interest from homestays and mixed agriculture-tourism businesses in Lao Cai and Son La.ezCloud ensures that with just a smartphone, small homestay owners can connect and focus on welcoming guests while improving product and service quality. ezCloud will fully take care of sales operations, which is also the desire of small homestays. We have received significant interest from homestays and mixed agriculture-tourism businesses in Lao Cai and Son La.
The connection event session for tourism businesses was successful, attracting over 50 businesses, with the goal of bringing optimal digital technology solutions for homestay and tourism businesses. The event provided an opportunity for businesses to access two of the industry's leading digital solutions: ezCloud and TripIn, platforms that not only optimize business operations but also significantly enhance customer experiences.

ezCloud – The No.1 Hotel Management Platform in Vietnam

ezCloud is Vietnam's leading hotel management platform, currently holding the largest market share. This solution is specially designed to serve various types of accommodation, from small hotels to homestay complexes to community homestay groups. Thanks to its comprehensive automated management system, homestay owners only need to focus on guest reception and providing the best experience, while all management processes, from booking, room status tracking, to revenue management, are handled by ezCloud intelligently and efficiently.
In particular, with the remote management feature via the mobile app, businesses can easily monitor and adjust their operations anytime and anywhere. This allows homestay owners to dedicate more time to improving service quality and customer care. Moreover, ezCloud integrates multiple features to connect with OTA (Online Travel Agency) channels, helping homestays expand their reach to international customers, increasing booking rates and revenue effectively.

TripIn – AI and AR Travel Application with Virtual Guides

TripIn is an advanced travel application that integrates AI and AR technology, providing tourists with unique travel experiences through virtual guides. Especially for homestay groups or complexes in areas rich in cultural and natural attractions, this application is a powerful tool for tourists to freely explore and experience.
With AR (Augmented Reality) technology, tourists can use TripIn to receive real-time information as they move to attractions, including cultural stories, historical insights, and other useful local information. The virtual guide on TripIn helps them explore every corner of the locality without the need for a traditional tour guide. This not only offers personalized experiences for tourists but also brings convenience and flexibility to travel businesses.
Additionally, TripIn uses AI technology to suggest travel itineraries that match the preferences of tourists, enhancing satisfaction and encouraging them to return or recommend the service to friends and family.

ezCloud and TripIn not only provide optimal management and travel experience solutions but also help small and medium tourism businesses, particularly homestays, to easily transition to digital operations, reduce operating costs, improve business efficiency, and offer unique travel experiences to guests.
This event marks a significant step in promoting digital transformation for tourism businesses in Vietnam. With the support of solutions like ezCloud and TripIn, homestay businesses can easily optimize their operations while delivering new and exciting experiences to their customers. This not only helps them compete more effectively in an increasingly competitive market but also contributes to enhancing the image and quality of local tourism.
Businesses, cooperatives, and homestays that need to connect with these solutions and receive support during the process, please contact KisStartup.

The networking event organized by KisStartup took place successfully, attracting the participation of more than 50 agricultural enterprises, cooperatives and business households in Lao Cai and Son La provinces. This event is an important step forward in promoting green transformation and improving management efficiency in the agricultural sector through technology solutions. In particular, the event highlighted the desire of local businesses to find solutions to help manage energy effectively, community cooperation investment, and increase product value.

Alterno – Energy storage sand battery technology

Alterno introduced sand battery technology solutions, helping to store and optimize the use of renewable energy. This technology is capable of meeting energy needs in production processes such as drying agricultural products and heating, especially suitable for the conditions of agricultural enterprises and cooperatives in Lao Cai and Son La. This is an important step forward in reducing dependence on traditional energy, contributing to the green transition in agricultural production.

BFD – Smart livestock management solution

BFD introduced smart livestock management solutions, with feed control systems and process automation. This technology not only helps livestock farmers optimize resources but also improve livestock performance, ensuring the quality and health of livestock. This automation reduces manual labor, saves costs and energy, and helps businesses better manage their resources.

Sac Moc Tinh – Environmentally friendly food production

Sac Moc Tinh introduced food production technology from agricultural by-products, helping to make the most of agricultural resources and minimize waste. This technology not only helps businesses produce sustainably but also brings environmentally friendly products, meeting the growing consumer demand for green, clean and safe products.

EGAP – Product management and traceability solution

EGAP provides product traceability management and monitoring services, supporting businesses to ensure transparency and compliance with traceability regulations. This solution helps improve reputation and product quality, meeting the requirements of domestic and international markets. The application of traceability also helps cooperatives and business households increase the value of their products, ensuring trust from customers and partners.

Through the networking event, agricultural businesses in Lao Cai and Son La had the opportunity to learn more about advanced technology solutions, helping them manage resources more effectively and promote sustainable development. Businesses show special interest in green transformation, using renewable energy and developing in a sustainable direction. In particular, many businesses want to invest in the form of community cooperation, sharing resources and knowledge to improve their competitiveness in the market.
In addition, adding value to products through solutions such as traceability, process automation and environmentally friendly production are also top priorities. Businesses see great potential in not only improving product quality but also creating sustainable value chains, serving the needs of both domestic and international markets.

This networking event has brought many opportunities for cooperation and transformation for businesses, cooperatives and agricultural businesses in Lao Cai and Son La. Applying technology solutions such as Alterno, BFD, Sac Moc Tinh and EGAP will help them not only optimize production operations but also move towards a more sustainable and green future. With the support of KisStartup and its partners, local agricultural businesses are on the path to strong transformation, enhancing value and competitiveness, while contributing to the comprehensive development of the local economy.
 

What is it?
The Inclusive Digital Acceleration Program (IDAP) - Enhancing the Inclusive Digital Transformation Ecosystem for SMEs in Lào Cai and Sơn La focuses on agriculture and tourism. This project, funded by GREAT, is primarily implemented by KisStartup Joint Stock Company from 2024 to 2027.

The "Promoting Gender Equality through Improved Agricultural Productivity and Tourism Development in Lào Cai and Sơn La" (GREAT) project is an initiative funded by the Australian government and managed by Cowater International. Phase one of GREAT was conducted from 2017-22, and phase two (GREAT 2) will be implemented from 2022-27, with a total investment of AUD 67.4 million from the Australian government.

Why?
Digital transformation in Vietnam is rapidly advancing, driven by government initiatives and the increasing technological literacy of the population, positioning the country as a dynamic hub for innovation and digital economic development. In Lào Cai and Sơn La provinces, digital transformation has begun to take shape and develop significantly in recent years, led by public services and e-commerce. However, the ecosystem here also faces challenges, such as a lack of appropriate mindset, knowledge, and skills among micro, small, and medium enterprises (MSMEs), hindering their ability to leverage digital opportunities. Additionally, weak connections among stakeholders in the ecosystem further complicate the necessary collaboration efforts for sustainable development and innovation in these provinces.

To foster the comprehensive development of the digital transformation ecosystem in Lào Cai and Sơn La provinces, the IDAP project, implemented by KisStartup, will emphasize not only the direct benefits for SMEs but also the broader ecosystem. This includes local universities and colleges, technical service providers, human resources providers for digital transformation services, and business support organizations. By applying an inclusive ecosystem and market system approach, GREAT aims to ensure long-term and sustainable outcomes, enabling participants in the ecosystem to continue connecting and driving digital transformation in the two provinces to promote economic growth even after the project ends.

Project Genesis and Approach

From a Small-Scale Pilot Program:
In 2020, when COVID-19 reached its peak, KisStartup piloted a digital business acceleration project to help businesses survive the pandemic by gradually transitioning to digital business. We realized that all digital tools are just tools if the necessary awareness of business model changes and leadership mindset is lacking. Therefore, instead of focusing on guiding channels and platforms, we took a parallel step-by-step approach, innovating business models, supplementing human resources, and changing market perceptions in combination with digital tools. The first businesses that gradually achieved strong results in increased revenue truly encouraged us in our approach.

The project later received seed funding from Frontier Lab Incubator, allowing us to further develop the model and gain new clients like Agriterra (Netherlands). In 2020, when we met with GREAT, they shared with us the challenges in the two provinces regarding the readiness of businesses and the local population. At that time, we committed that as long as there were phones and the internet, we believed the project could be implemented. This commitment came with efforts in training and coaching, network building, and harmonizing business model innovation with digital transformation. The results exceeded expectations, with businesses not only surviving but also increasing their revenue by 3-5 times through online channels.

Towards Developing an Inclusive Digital Transformation Ecosystem:
Following the success of GREAT 1, KisStartup was selected to implement phase 2 of the project, aimed at enhancing the inclusive digital transformation ecosystem. The key concepts and scope of the project are as follows:

Digital Transformation: Digital transformation involves using data and digital technologies to fundamentally and comprehensively change all aspects of a business or organization.

Aspects of Digital Transformation: These include Digital Society, Digital Economy, and Digital Government, with the project's focus on Digital Economy.

Digital Transformation Process in Businesses: This occurs through six steps: 1. New Awareness and Mindset; 2. Strategy and Roadmap; 3. Digital Capability (human resources, infrastructure, culture); 4. Identifying Key Technologies; 5. Business Model, Operations; 6. Transforming Processes from Small to Large.

Digital Business Innovation: This is the phase where businesses go through the first five steps of digital transformation, including new awareness and mindset; strategy and roadmap development; enhancing digital capabilities; identifying key technologies; and building business and operational models mentioned above.

However, the steps do not follow a strict sequence, and there may be differences in order and speed across businesses.

Inclusive Digital Transformation Ecosystem: This refers to the interaction among stakeholders (e.g., universities, service providers, support organizations) within the national and/or local business environment to promote digital transformation activities in enterprises while aiming for gender equality, disability inclusion, and social inclusion goals.

How?

Key Interventions:

• GREAT will support Lào Cai and Sơn La provinces in enhancing the digital transformation capacity of the ecosystem, focusing on MSMEs, including those led by ethnic minority women (EMW). The intervention activities include:
• Building capacity for key stakeholders in the digital transformation ecosystem with a business-centric approach. Local universities and colleges, technical service providers, and human resources providers for digital transformation services will improve their capacity not only in digital transformation but also in integrating knowledge and skills into their operations.
• Promoting inclusive digital transformation and digital business innovation ecosystem through facilitating connections among stakeholders, including local MSMEs, universities and colleges, local technical and human resources providers, and national and international levels.
• Connecting the local and national digital transformation ecosystems by elevating local service providers to the national level and facilitating sustainable investment and business cooperation opportunities after the project ends.

Expected Outcomes:

• Local SMEs, particularly those led by women, enhance their digital transformation capacity, leading to increased revenue through online channels.
• Women entrepreneurs, including ethnic minority women in SMEs, and their members confidently apply digital transformation in production and business, thereby increasing income.
• Local universities and colleges enhance their capacity and integrate digital transformation content into their training and teaching activities, providing basic human resources and technical services related to digital transformation, including digital business innovation for local SMEs.
• Local technical and human resources service providers related to digital transformation increase in both quantity and quality and have better connections with partners inside and outside to serve SMEs.
• Local business support organizations have better connections with other stakeholders in the ecosystem, effectively utilizing resources and better serving local SMEs.

Summary:

• Sub-project Location: Sơn La Province, Vietnam
• Sub-project Location: Lào Cai Province, Vietnam
• Implementing Partner: KisStartup Joint Stock Company

Focus of Intervention:

• Intervention Sectors: Agriculture, Tourism
• Main Beneficiaries:
• Small and Micro Enterprises (SMEs)
• Local Universities and Colleges
• Local Workforce Service Providers
• Local Technical Service Providers
• National Technical Service Providers
• Support Organizations
• Lead Enterprises

In the previous session, we introduced the DAP and some of the achievements in 2021. In this part, KisStartup introduces how we did it and the lesson-learned to create positive results together.

Applying the theory of Design Thinking and combining it with Lean Startup, KisStartup designed a model of a digital acceleration program which started from the step of empathizing with customers (enterprises/cooperatives) and then identified and stated the problem(s) they were having. Then, we came up with ideas, conducted testing and provided appropriate Training, Coaching, or Mentoring support. And by empathizing with and understanding the problems and pain points of cooperatives and enterprises, KisStartup knew the whole picture of each enterprise/cooperative (their weakness and what resources are needed for external support).

 

 

To achieve the above results, at the event, KisStartup summarised the factors that made up the success of the Digital Acceleration Program after 03 batches in partnership with GREAT in 2021:

1. Business owner's mindset

• Be Open and Committed

• Willing to change with high determination

2. Direct support 

• Close cooperation with the parties

• Training, Intensive Coaching, Supporting and daily Monitoring

• Monitor and Measure change by data

3. Continuous adjustment

• Adjust the program continuously as needed

• Add new contents flexibly: Intellectual property, corporate finance

• Do the Training and Consulting

4. Interaction with leaders of enterprises/cooperatives, Project Management Units (MBs), Sponsors

• Close participation of Management Board & Sponsors, regularly updated

• Commitment and active participation of leaders & middle management
 

​In 2022, the Digital Business Accelerator Program is expected to take place under the following 04 models: 1:1 model between KisStartup and enterprises/cooperatives The sponsor fully pays for enterprises/cooperatives model Model of reciprocal combination of enterprises/cooperatives & sponsors Sponsor & KisStartup reciprocal matching model

 

In all these four models, the program is aimed at 03 personas:

(1) who are enterprises OVER 3 YEARS old

(2) who have products and are in need of innovating business models, finding innovative directions for distribution channels or wishing to take advantage of digital platforms to promote online business

(3)  who HAVE/ ARE AND WILL BE wishing to shift their business model from traditional to a combination of both traditional and online, ORGANISATIONS who are in need of BUSINESS MODEL INNOVATION and intelligently leverage and harness their available data to start diving deeper into the digital transformation and innovation story.

 

After the lessons learned in 2021, in the 2022 program, in addition to the initial goals, KisStartup will integrate lessons related to CYBERSECURITY, increase close cooperation with universities to bring quality resources to enterprises/cooperatives, further integrate lessons on impact measurement factors which help enterprises/cooperatives have a comprehensive view and balance between business story and impact creation.

 

With the hope of knowledge and experience to be shared, KisStartup wishes to accompany businesses, sponsors and supporting organizations to successfully do digital transformation and sustainably innovate for small and medium enterprises, which account for 97% of enterprises in Vietnam.
 

 
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Information about KisStartup and the Program:

KisStartup in partnership with the GREAT Project funded by the Australian government to implement the Digital Acceleration Program - supported 20 businesses and cooperatives in Lao Cai and Son La. The program included online training courses on how to use and manage an online business model, sell on e-commerce, or access capital. Besides training sessions, DAP provided 1on1 coaching sessions. The 3-month program with high pressure promoted businesses and cooperatives to speed up efficiency and see the change in sales from week to week.

The Digital Acceleration Program  - PROMOTING DIGITAL TRANSFORMATION & INNOVATION sums up the journey in 2021 KisStartup implemented the Digital Acceleration Program with the aim of sharing the lessons learned in the context of digital transformation and business model innovation.
 

RECAP EVENT: PROMOTING DIGITAL TRANSFORMATION & BUSINESS MODEL INNOVATION

The event Digital Acceleration Program - PROMOTE DIGITAL TRANSFORMATION & INNOVATION was organized by KisStartup on January 18, 2022, with the participation of:

• Ms. Majdie Hordern - First Secretary at the Australian Embassy in Vietnam
• Ms. Vu Quynh Anh - Deputy Team Leader of GREAT Project
• Mr. Dinh Xuan Huong - Co-founder of VINNO Software Company.
• Ms. Nguyen Dang Tuan Minh - CEO at KisStartup
• Ms. Vu Kim Dung - Middle Manager at VietRap
• Ms. Bui Phuong Thanh - Director of Noong Pieu Cooperative
• Ms. Sung Thi Lan - Director of Muong Hoa Cooperative
• Ms. Ha Thi Khuyen - Owner of Ha Khuyen homestay
• Mr. An Van Tuan - Director of The Tuan Agriculture and Forestry Cooperative

The event is a time for KisStartup to gather lesson-learned, difficulties, and solutions to overcome difficulties with small and medium-sized enterprises to micro-enterprises, business households, as well as cooperatives in business model innovation progress, drive sale-growth, and leverage online resources to take the smallest step in the digital transformation story.

During the event, Ms. Vu Quynh Anh - Deputy Team Leader of GREAT Project
shared:

“Through 3 seasons of implementing the DAP with KisStartup, we have seen the positive aspects and the suitability of the program with enterprises/cooperatives with the participation of ethnic minority women as follows:

• Witness many business models innovation. For example, in Bac Ha, tourism companies have been known to combine agriculture to overcome the period of COVID-19 that has halted tourism, to innovate their products to expand the online market, etc.
• Transformation to digital business is barrier-free, requiring only internet, smartphone, and commitment from participants
• Digital transformation has proved that ethnic minority women have enhanced their entrepreneurial capabilities, increased autonomy and decision-making abilities, and improved their leadership. Since then, they received much support from the family.

Besides, we appreciate the professionalism and dedication of KisStartup's team. This is an intensive program not only in terms of digital transformation but also equipping knowledge about intellectual property, human resources, and personal financial management. In the future, GREAT hopes to continue to cooperate with experienced partners, looking forward to bringing this program to many mountainous women for mutual development.``

During 2021 working with GREAT, DAP contacted and interviewed more than 60 enterprises, cooperatives, and business individuals, of which 20 cooperatives and enterprises continued to be selected to go further into intensive training and coaching programs with 03 objectives: Innovating the business model - Increasing the quantity and quality of personnel - Increasing revenue through online channels (in combination with the traditional model). The Digital Acceleration Program in 2021 took place at two levels: The Basic level (with the participation of 20 enterprises and cooperatives), The Advanced level (with the participation of 04 enterprises and cooperatives).

At the end of the program: 100% of businesses changed their business models, and 100% of businesses increased their revenue - OVER 4.3 BILLION is TOTAL REVENUE THROUGH ONLINE CHANNELs of 20 enterprises and cooperatives participating in DAP  in 10 weeks. It is estimated that each enterprise/cooperative has an increase of 300-500% in revenue compared to before participating in the program. More importantly, at the end of the DAP, 20 businesses and cooperatives are not (or) less dependent on 3rd parties but can completely develop their own strategies, and content and confidently have a stable revenue when selling on online channels. Some enterprises have advanced to internal management with software applications and expanded their global market with exportation.

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In part 2 of the article, we will share about the factors that make up the success of the Digital Acceleration Program 2021.