The first connections lay the first bricks for a sustainable ecosystem
The kickoff event for the "Connect to Conquer Digital Transformation" program on July 14, 2025, has just concluded, yet it leaves behind an intriguing question: Is digital transformation truly different when led by those who once feared technology? The answer lies in each story shared, in every spark of realization when someone discovered, "I can do this."
Mrs. Ma Thi Luyen, owner of Luyen Tho pork paste production facility, is living proof of this transformation. From someone unfamiliar with typing Vietnamese with accents, she now confidently hires students to design her logo and attends computer classes to optimize her work. More importantly, she has learned to clearly express her needs and proactively share ideas instead of passively waiting. She overcame her own doubts about trusting the younger generation: “You have to believe in those who will accompany and support you, and share to achieve what you want.”
A shift in mindset led to a shift in action. In just a short time, she quickly adapted and began solving problems more effectively thanks to this change.
Mrs. Ly Phuong Hoa, owner of Phuong Hoa massage parlor, offers a different perspective—she immediately saw the value of digital services when she experienced their effectiveness firsthand. She discovered how to turn her Facebook fanpage into a consistent sales channel, saving time to focus on developing signature products from the Muong region. During the program, she boldly hired a team member, signed a contract, and paid fees, recognizing the clear benefits of outsourcing. Nearly a year later, she’s satisfied with the collaboration, which has brought results beyond her expectations. This inspired her to invest in software, freeing up time for other priorities.
These changes are not just personal stories, they are a testament that digital transformation leaves no one behind, provided there is a shift in mindset and action. Proactively connecting and working with others also shows how ethnic minority women are evolving day by day.
The spirit of digital transformation was clearly reflected in how businesses actively approached digital service providers (DSPs), no longer waiting passively. They now know what they want, what they need, and take ownership of their decision-making process.
The DSP ecosystem has also demonstrated its diversity. NESA UNI Academy offered specialized design training with meaningful scholarships. FChat introduced a multi-platform chatbot for efficient content management. ACman and Sapo provided solutions for sales and e-invoice management. ezCloud optimized operations for homestays and small hotels. Thanh Giong Computers focused on eco-friendly products, while Sac Moc Tinh added value to agricultural products. The number of national-level DSPs tripling in just one year is clear evidence of the market’s appeal, the strong commitments they bring to businesses, and their aspiration to grow alongside SMEs in local communities.
Though still new, local Digital Service Providers (DSPs) have demonstrated a unique advantage: deep understanding of the culture, language, and consumer behavior in highland areas. Essential services like computer usage training, logo design, and online sales consulting are becoming practical foundations that help micro-businesses embark on their digital transformation journey in alignment with their current capabilities.
Additionally, during the event, the IDAP project shared information about its sponsorship policy for businesses in Lao Cai and Son La provinces who wish to use digital services to increase revenue and grow their operations. This policy has created a positive cycle: businesses gain real experience, DSPs demonstrate real capabilities, and the ecosystem is built on genuine trust. It’s no longer about "trying for fun," but "using for real to measure real impact."
Furthermore, through this program, the IDAP project hopes the local DSP network will gradually become proactive, capable, legally recognized, and self-operating after the project ends. The collaboration between national and local DSPs is already taking shape in tangible ways. As local DSPs learn professional working methods from national partners, they not only improve service quality but also open up long-term growth opportunities in their own communities.
The event attracted a total of 7 national-level DSPs and more than 18 local DSPs, clearly showcasing a spirit of multidimensional connection and a shared commitment to authentic digital transformation.
The first kickoff event has concluded, but the journey of connection continues. Every supported business, every acknowledged service provider represents a foundational brick in building a truly sustainable ecosystem—where no one walks alone and every success becomes the groundwork for positive ripple effects. The IDAP project remains committed to walking alongside—not to lead the way, but to ensure the path is wide enough for everyone to walk together.
Join us, alongside DSPs and businesses in Lao Cai and Son La, to explore new dimensions of digital transformation. Because the greatest successes always begin with sincere connections.
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ABOUT THE IDAP PROJECT
IDAP (Inclusive Digital Acceleration Program) – Enhancing an inclusive digital transformation ecosystem for MSMEs in agriculture and tourism sectors in Lao Cai and Son La provinces – is a project funded by the GREAT program (Gender Responsive Equitable Agriculture and Tourism), with KisStartup Joint Stock Company as the primary implementing partner from 2024 to 2027.
The GREAT project is an initiative funded by the Australian Government and managed by Cowater International. Its first phase was implemented from 2017 to 2022, and the second phase (GREAT 2) runs from 2024 to 2027, with a total investment of AUD 67.4 million from the Australian Government.
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