Digital Innovation Challenge Hackathon 3
I. Objectives
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Promote the products and services of local businesses in Lào Cai and Sơn La.
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Increase revenue for businesses participating in the IDAP project during the 2025 Lunar New Year season.
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Engage the community and foster interaction and connection between students and businesses in Lào Cai and Sơn La.
II. Content
1. Challenge:
Create a video to promote products and services and boost revenue for small and medium-sized enterprises (SMEs) in Lào Cai and Sơn La during the 2025 Lunar New Year season.
2. Program Agenda:
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Activities |
Time |
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Launch of Hackathon Challenge 3 |
December 23, 2024 - December 24, 2024 |
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After receiving the businesses, teams will research and develop ideas |
December 25, 2024 |
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Organize the weekly competition |
From 12:00 AM on December 25, 2024, to 6:00 PM on December 30, 2024 |
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Summary and announcement of results, along with awarding supplementary prizes for contest entries (Online Zoom Meeting) |
December 31, 2024 |
3. Participants:
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University/college students nationwide, with special encouragement for students from Lào Cai and Sơn La.
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Participation can be as a team or individually.
4. How to Participate and Video Requirements:
4.1. How to Participate
Step 1: Register
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Fill out the registration form: [Link]
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Select businesses:
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A list of participating businesses will be available in the registration form.
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Participants/teams can choose one or multiple products/services from various businesses to promote.
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The organizing committee will provide details about the businesses, including product/service information, to help participants align with their ideas and strengths.
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Step 2: Produce and Publish Video
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After registration, participants can review product content and images via the businesses' fan pages, then develop their video ideas and content.
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Create a creative advertisement video that meets the challenge requirements.
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Ensure the video content aligns with cultural values and complies with Vietnamese copyright and legal standards.
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Upload the video to the team's personal media channels (Facebook, TikTok, YouTube, etc.).
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For order inquiries, contact the organizing committee via phone: 0949598768 or 0869190704 (revenue points are counted only for successfully completed orders).
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Video interaction and revenue will be tracked from 12:00 AM, December 25, 2024, to 6:00 PM, December 30, 2024.
Step 3: Submit the Video
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Send the video via the Google form: [Link]
Step 4: Voting and Judging
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The submitted videos will be uploaded to the participants' personal or team media channels (Facebook, TikTok, YouTube).
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Judges will evaluate the videos based on criteria to determine the main prizes.
4.2. Video Requirements
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Maximum duration: 5 minutes.
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Must include a title and a short description.
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Language: Vietnamese (additional languages encouraged to expand international appeal).
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No copyright infringement on music, images, or content.
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Content must align with cultural norms and avoid violence, controversy, or sensitive topics.
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Clear video and audio quality.
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Must include the IDAP project logo: [Link].
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Videos must include the following hashtags:
#IDAP #digital_transformation #digital_innovation_challenge
5. Online Voting Scoring System
5.1. Scoring Principles
Total Score = Interaction Points (50%) + Revenue Points (50%)
5.2. Implementation Process
A. Interaction Points (50%)
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Weekly rankings based on total video interactions (total views):
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Highest interaction: 100 points.
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2nd place: 80 points.
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3rd place: 60 points.
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4th place: 40 points.
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5th place: 20 points.
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Other videos: 10 points.
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B. Revenue Points (50%)
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Rankings based on revenue generated (confirmed by businesses):
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Highest revenue: 100 points.
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2nd place: 80 points.
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3rd place: 60 points.
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4th place: 40 points.
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5th place: 20 points.
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Other videos: 10 points.
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Tiebreakers:
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Revenue priority: Higher revenue ranks higher.
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If revenue is tied, total interaction determines rank.
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If both are tied, earlier submission ranks higher.
6. Prizes
6.1. Total Prize Value: 40 million VND
Participants may also earn additional product commission based on creativity, content quality, and media effectiveness.
6.2. Prize Breakdown:
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For individuals/teams supporting businesses:
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2 First Prizes: 6,000,000 VND each (requires at least 2,000 views and highest total revenue confirmed by businesses).
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4 Second Prizes: 4,000,000 VND each.
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6 Third Prizes: 2,000,000 VND each.
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(Total of 6 prizes per province, equivalent to 12 prizes across both provinces.)