Digital Innovation Challenge Hackathon 3

I. Objectives

• Promote the products and services of local businesses in Lào Cai and Sơn La.

• Increase revenue for businesses participating in the IDAP project during the 2025 Lunar New Year season.

• Engage the community and foster interaction and connection between students and businesses in Lào Cai and Sơn La.

II. Content
1. Challenge:
Create a video to promote products and services and boost revenue for small and medium-sized enterprises (SMEs) in Lào Cai and Sơn La during the 2025 Lunar New Year season.

2. Program Agenda:

3. Participants:

• University/college students nationwide, with special encouragement for students from Lào Cai and Sơn La.

• Participation can be as a team or individually.

4. How to Participate and Video Requirements:

4.1. How to Participate

Step 1: Register

• Fill out the registration form: [Link]

• Select businesses:

  • A list of participating businesses will be available in the registration form.

  • Participants/teams can choose one or multiple products/services from various businesses to promote.

  • The organizing committee will provide details about the businesses, including product/service information, to help participants align with their ideas and strengths.

Step 2: Produce and Publish Video

• After registration, participants can review product content and images via the businesses' fan pages, then develop their video ideas and content.

• Create a creative advertisement video that meets the challenge requirements.

• Ensure the video content aligns with cultural values and complies with Vietnamese copyright and legal standards.

• Upload the video to the team's personal media channels (Facebook, TikTok, YouTube, etc.).

• For order inquiries, contact the organizing committee via phone: 0949598768 or 0869190704 (revenue points are counted only for successfully completed orders).

• Video interaction and revenue will be tracked from 12:00 AM, December 25, 2024, to 6:00 PM, December 30, 2024.

Step 3: Submit the Video

• Send the video via the Google form: [Link]

Step 4: Voting and Judging

• The submitted videos will be uploaded to the participants' personal or team media channels (Facebook, TikTok, YouTube).

• Judges will evaluate the videos based on criteria to determine the main prizes.

4.2. Video Requirements

• Maximum duration: 5 minutes.

• Must include a title and a short description.

• Language: Vietnamese (additional languages encouraged to expand international appeal).

• No copyright infringement on music, images, or content.

• Content must align with cultural norms and avoid violence, controversy, or sensitive topics.

• Clear video and audio quality.

• Must include the IDAP project logo: [Link].

• Videos must include the following hashtags:
  #IDAP #digital_transformation #digital_innovation_challenge

5. Online Voting Scoring System

5.1. Scoring Principles

Total Score = Interaction Points (50%) + Revenue Points (50%)

5.2. Implementation Process

A. Interaction Points (50%)

• Weekly rankings based on total video interactions (total views):

  • Highest interaction: 100 points.

  • 2nd place: 80 points.

  • 3rd place: 60 points.

  • 4th place: 40 points.

  • 5th place: 20 points.

  • Other videos: 10 points.

B. Revenue Points (50%)

• Rankings based on revenue generated (confirmed by businesses):

  • Highest revenue: 100 points.

  • 2nd place: 80 points.

  • 3rd place: 60 points.

  • 4th place: 40 points.

  • 5th place: 20 points.

  • Other videos: 10 points.

Tiebreakers:

1. Revenue priority: Higher revenue ranks higher.

2. If revenue is tied, total interaction determines rank.

3. If both are tied, earlier submission ranks higher.

6. Prizes

6.1. Total Prize Value: 40 million VND

Participants may also earn additional product commission based on creativity, content quality, and media effectiveness.

6.2. Prize Breakdown:

• For individuals/teams supporting businesses:

  • 2 First Prizes: 6,000,000 VND each (requires at least 2,000 views and highest total revenue confirmed by businesses).

  • 4 Second Prizes: 4,000,000 VND each.

  • 6 Third Prizes: 2,000,000 VND each.

(Total of 6 prizes per province, equivalent to 12 prizes across both provinces.)