Founded in 2015, KisStartup was established with the mission of accompanying the startup community and businesses in strengthening innovation capacity, helping business models grow effectively and generate meaningful value for society.

Innovation – The core capability in a constantly evolving world
When innovation is mentioned, many immediately think of tech startups, modern research labs, or groundbreaking inventions. However, through over a decade of working alongside enterprises, startups, universities, development organizations, and regulatory bodies across various regions, KisStartup has observed that innovation manifests in far more diverse forms than we realize.

Reverse Pitching – Starting with the Right Problem Statement
While we have long been familiar with the traditional image of startups standing on stage to pitch their ideas to investors or large corporations, a new trend has been increasingly surfacing across global innovation ecosystems in recent years: Reverse Pitching.

DIGITAL TRANSFORMATION - NOT JUST TECHNOLOGY, BUT AN ENTERPRISE’S CAPACITY TO ADAPT
For many years, when digital transformation is mentioned, many enterprises have typically envisioned purchasing software, building websites, deploying ERP systems, or applying artificial intelligence. However, looking at it through the lens of innovation, digital transformation is not merely a technological project; it is a process of continuous change that enables an enterprise to adapt to market fluctuations.
That is precisely why KisStartup has chosen "Digital Transformation" as the keyword for this week’s Spotlight.

KISSTARTUP SPOTLIGHT: DATA – THE UNTAPPED GOLDMINE FOR ENTERPRISES
Over the past few years, whenever digital transformation or artificial intelligence (AI) is brought up, we frequently hear stories about new software, advanced management platforms, or increasingly powerful data analytics tools.

The book launch will take place alongside a panel discussion featuring experts Nguyen Tien Trung – Senior Advisor at Iangel and General Director of Kankyo Vietnam, and Phan Dinh Tuan Anh – Founder of Angel4US.