Intensive training for business model innovation for agricultural products through online marketing
On 19.05.2020 KisStartup officially ended 05 days of intensive training on Innovation in Business Model with Online Marketing with 08 cooperatives across the country in the support program of non-profit organization of Agriterra. The class was organized online to create favorable conditions in terms of time and cost for the cooperatives.
During 05 days of intensive training and practice, cooperatives have the opportunity to learn about their business models and simultaneously approach Online Marketing from the most basic understanding and step by step transform their business model from traditional sales model to the mixed model of online and offline channels.
After 5 days of intensive training and continuous practice, cooperatives have achieved remarkable results through testing Online Marketing via Facebook. Thanks to the relentless efforts of members of the cooperative group, after the training session 03 there have been very significant results. For example, there are cooperatives who have received orders for up to 02 tons of coffee after 3 days training.
At the end of the intensive training, cooperatives will meet 1: 1 with KisStartup to work out the action plan and KPIs implemented in the next 06 months with the goal of promoting Online Marketing to increase sales.
After the 5-session course, KisStartup is committed to continuing to support the cooperatives in 01 month. In addition, the most hard-working cooperative was also given a ticket to join the NETA batch 2 Internship & Recruitment Alliance 2. In June 2020, after studying and the online channels and customer database in way, the cooperative that receives the award will receive trainees to support and strengthen the Online Marketing part of its cooperative.
