Workshop: Leveraging Indigenous Cultural Resources to Enhance the Value of Tourism Services in Digital Transformation
Indigenous Resources: Not just materials or products, but a collection of beautiful aspects of lifestyle, customs, and the spiritual values of the community. For example, stories about the traditional patterns of the H'mong people, the love duet songs of the Thai people, or the story behind the "Gầu Tào" festival can become distinctive highlights, offering an unforgettable attraction to tourists.