In the process of working and supporting businesses in Lao Cai and Son La, we have noticed that the lives of many people, especially ethnic minority women, are still closely tied to nature. From agriculture to tourism development, nature has always been a valuable source of livelihood. However:
Product valuation and experience tours are critical factors that directly affect the profitability and sustainable development of homestays. In our journey of supporting homestay owners, particularly in Lao Cai & Son La, we have observed that many establishments do not pay sufficient attention or are unsure about how to set prices. This not only diminishes the true value of their products but also creates difficulties in competing within the tourism market.