Workshop Agenda: Shopee - Why and How?

General Information

• Organizer: KisStartup
• Context: Part of the IDAP project (funded by the Australian Government, following the GREAT project)
• Expert: Trần Lâm – Shopee Specialist and Founder of BeeCom
• Time: 7:30 PM – 9:00 PM, December 19, 2024 (Thursday evening)
• Target Audience: Household businesses, cooperatives, and SMEs in Lào Cai and Sơn La

Objectives:

• Introduce a simple e-commerce model.
• Guide participants on selling via Shopee without requiring extensive technical knowledge.
• Help locals understand the benefits of online sales through Shopee.

Detailed Workshop Agenda

Part 1: Opening (10 minutes)

• Introduction to the workshop and its objectives.
• Overview of the IDAP project and opportunities for local support through the program.
• Introduction of the speaker, Trần Lâm.

Part 2: What is E-commerce? (20 minutes)

• Simplified explanation of e-commerce and the concept of "online selling."
• Introduction to Shopee and why it is an easy-to-use platform for selling.
• Basic benefits of selling through Shopee, such as cost savings and market expansion.
• How to reach customers via Shopee without needing advanced technical knowledge.

Part 3: How to Sell on Shopee? (40 minutes)

• Account Registration: Step-by-step guide on creating a Shopee account via mobile phone.
• Setting Up a Store: Instructions on setting up a simple store by providing basic information.
• Uploading Products: Demonstration of how to upload products easily, using simple photos and descriptions.
• Order Management: Guide on checking and handling orders, packaging, and shipping with ease.

Part 4: Q&A and Networking (20 minutes)

• The speaker answers questions and concerns from participants.
• Success stories shared by individuals who have started selling on Shopee to inspire confidence and showcase possibilities.

Supplementary Activities:

• Pre-Workshop Survey: To gauge participants' familiarity with technology and e-commerce, enabling adjustments to the delivery style.
• Post-Event Materials: Simple guides on creating a Shopee account and uploading products, along with tutorial videos.