IoT in hotel management – a local approach to empower managers in decision making
Authors: Hang Thanh Pham (Hanoi University, Ha Noi city, Vietnam; KisStartup research team); Ly Pham Thi Minh (Innovation and Entrepreneurship Research Group, Faculty of Business Administration, Ton Duc Thang University, HCM city) , Ngoc Thai Pham (Faculty of Business Administration, Ton Duc Thang University, Ho Chi Minh city, Vietnam)
Abstract:
ezCloud develops their products, solutions offering a total solution for hotel management to replace conventional hotel management with a comprehensive automation solution that uses electronic devices. The project aims to build a complete integrated solution for hotel management including hotel software (checkin, checkout, ...), integrated booking, online booking, management. ezCloud also offers solutions to help hotels expand and increase efficiency in the hotel business. The business model of integrated all-in-one from operation management to sales, marketing
management is innovative and has not yet been developed in Vietnam. The company has the potentials to expand to countries in the region.
The business model is quite distinct in the context of early development of Internet of things in Vietnam, especially its application in hospitality industry. As one of the pioneers of applying this technology integrated in property management systems, the company is able to capture the
advantages of rapid development in this industry in Vietnam and aims to broaden is presence as well as customer base to other countries and territories. The paper first take a look at market analysis in Hospitality sectors, especially in Hotel management in Vietnam; The paper presents the literature review on Internet of Things (IoTs), Big Data, IoTs in Operation/ Supply-chain Management, IoTs in Hotel Management. The paper also visualizes the Business Model Canvas for two applications in Hotel management: (1) ezCloudhotel and ezFolio, in which the fundamental indicators have been analyzed. The paper then makes a discussion on SWOT analysis in leveraging these applications in Hotel Management The paper finally proposes recommendations for future research and top leader in Hotel sector.
• The report points out the current situation of widely-used Internet of things application in operation and supply chain management, especially in the hospitality industry. • In the early phase of IoT application in hospitality and management industry in Vietnam, ezCloud has an advantage of being a pioneer in integrating modern technologies in a property management system
• The paper has constructed the BMCs for 2 product lines of ezCloud, included: (1) ezFolio for 3 - 5 star hotel management, ezCloud hotel for 0 - 2 star hotel management.
• The paper has built detail BMC for two software designed for hotel management in which cost structure and revenue streams are estimated. • Significant growth of hospitality market in Vietnam as well as ASEAN and Asian regions. • Increasing popularity of e-tourism • Very few players in the segment of 0 - 2 star hotels • Emergence and rapid development of big local corporations in hospitality such as Vingroup, FLC, Muong Thanh, etc. • Investors and partners in the field of tourism and IoT applications in travel will find good opportunities from investing and partnering with EzCloud • EzCloud can also partner with companies in IoT to provide this solution in the market to increase the opportunity to extend more value added services to existing clients.
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Source: 2018 Business opportunities and innovative models driven by the Internet. Cases in Vietnam. Organizers: TDT University, Feng Chia University, PWC, TSing Hua University,