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The “Green Export Incubation and Acceleration Program through Voluntary Sustainability Standards (VSS)” is an initiative under Component 3 of the “Vietnam Trade Policy and Export Promotion Project” (SwissTrade) – funded by the Swiss Government, managed by the International Trade Centre (ITC), and implemented directly by KisStartup from April 2025 to April 2026.

The program aims to enhance the competitiveness of Vietnamese businesses in international markets through green export – one of the most important and globally relevant trends in sustainable trade development today.

What do businesses gain from joining the program?

Participating businesses will not only gain in-depth knowledge and tools on green export, but also have the opportunity to apply and develop sustainable business models through:

• Strengthening knowledge and capacity on green export: Receive intensive training on the latest concepts, regulations, and trends related to sustainable supply chains, green consumer markets, and international VSS (Voluntary Sustainability Standards).

• Boosting competitiveness and profitability through VSS compliance: Meeting sustainability standards not only opens doors to premium markets but also helps businesses improve production processes, reduce costs, and enhance brand reputation in global markets.

• Connecting and expanding international business networks: Enterprises will have the chance to engage with domestic and international experts, global buyers, investors, and organizations supporting green export development.

• Opportunities for funding and 6-month technical support: Businesses in the Spices, Coffee, and Nuts sectors may be selected for customized 1:1 coaching programs, tailored to their specific needs and supported by top experts in green trade and sustainable development.

Why is exporting through sustainable standards important?

In the context of a global shift toward green and circular economies, compliance with Voluntary Sustainability Standards (VSS) is becoming a prerequisite for maintaining competitiveness—especially in demanding markets like Europe, the U.S., and Japan. VSS are not only a "passport" for Vietnamese products to access international markets, but also a strategic tool to enhance internal capabilities, contributing to the sustainable growth of Vietnam’s agricultural and export sectors.

Register and stay updated on the GEVA program at the official project website

This is a not-to-be-missed opportunity for Vietnamese enterprises seeking to embrace global trends, strengthen competitiveness, and break through international markets via the green export pathway.