HCI

On December 17, 2024, at the seminar “Directions and Solutions for Preserving and Promoting Rituals and Ritual Folk Songs of the Dao People in Vietnam in the Age of Industry 4.0” organized by the Lao Cai Branch of Thai Nguyen University and the Lao Cai General Museum under the framework of the Vingroup Project, Ms. Nguyễn Đặng Tuấn Minh, representing KisStartup, KisImpact, and the Business Incubator, delivered an important presentation on developing new business models based on cultural heritage, digital technology, and entrepreneurship.

Key Highlights of the Presentation

The presentation emphasized the role of new business models in creating and enhancing value from cultural heritage through the following key points:

• A business model is a way to create and capture value.
• A new business model is a method to generate new value and receive new returns.
• When applied to cultural heritage, the new business model includes:
  1. Refreshing current business models by enhancing value through cultural and heritage elements combined with digital technology.
  2. Developing entirely new business models based on cultural heritage, leveraging digital technology to create unique competitive advantages.

Vietnam's Global Potential

KisStartup highlighted Vietnam’s immense potential in combining cultural heritage with digital technology and entrepreneurship:

• Vietnam ranks 24th out of 89 countries for its richness in heritage (according to U.S. News & World Report).
• Vietnam ranks 56th in cultural influence worldwide.
• Vietnam ranks 43rd out of 89 countries for having a dynamic startup ecosystem.

With its rich cultural heritage and a rapidly developing startup ecosystem, Vietnam is well-positioned to pioneer the development of innovative and sustainable business models based on cultural heritage. This approach creates new values and enhances competitiveness in the Industry 4.0 era.

Under the IDAP Project (Inclusive Digital Acceleration Program) to enhance the inclusive digital transformation ecosystem in Lao Cai and Son La, KisStartup has also witnessed significant transformations in various business models during the digital transformation process.

The presentation by the representative of KisStartup, KisImpact, and the Business Incubator provided a new perspective and proposed many practical solutions for preserving and promoting cultural heritage, particularly that of the Dao people, and Vietnam in general. Integrating digital technology and entrepreneurial spirit into the cultural sector not only preserves traditional values but also creates sustainable and unique business opportunities for the future.