A representative from KisStartup presented at the Workshop on Preserving the Cultural Heritage of the Hmong People in Bắc Hà in Connection with Tourism Development.

Representatives from KisStartup, KisImpact, and the Heritage-Centered Incubation Program (HCI) presented at the Workshop: “Orientation and Solutions for Preserving the Cultural Heritage of the Hmong People in Bắc Hà and Si Ma Cai, Linked with Local Tourism Development for the 2025–2030 Period.”

The event was organized under Plan No. 388/KH-HTKH dated November 26, 2024, as part of the provincial-level scientific research project: “Research and Preservation of Traditional Culture of the Hmong People in Si Ma Cai and Bắc Hà Districts Linked with Tourism Development.”

At the workshop, Mrs. Nguyễn Đặng Tuấn Minh, a representative of KisStartup, presented the topic: “Digital Transformation & Opportunities for Preserving, Exploiting, and Developing Tourism Based on Cultural Heritage – Lessons from the World and Stories from Vietnam.

Key Content:

The presentation highlighted the role of the Creative and Cultural Industries (CCI) as a key driver of sustainable and inclusive economic development. Ms. Minh noted that in 2021, the United Nations designated it as the International Year of Creative Economy for Sustainable Development, recognizing cultural heritage as a valuable resource, particularly critical for post-COVID-19 economic recovery.

Global Lessons:

1. Ethnotek: A commercial model tied to traditional cultural values.
2. Maria’s Bag: A brand leveraging traditional handcrafted products to generate economic and social value.

Proposals from KisStartup:

• Identification: Define cultural heritage values that need digitization.
• Digitization: Preserve and convert cultural data into digital formats.
• Explore New Business Models: Leverage digital tools to exploit cultural values.
• Enrichment: Create additional value from digitized cultural heritage.
• Investment: Develop infrastructure, technology, and training for artisans and cultural preservation.
• Preservation & Development: Ensure the sustainability of cultural heritage.

Specific Solutions:

• Pilot Support for Homestays: Enhance promotional capabilities and attract tourists.
• Application of New Technologies: Digitize cultural potential to promote tourism.
• Online Training: Strengthen skills for local officials and homestay owners to ensure sustainability post-project.
• Local Workforce Development: Train successors to build a sustainable development ecosystem.

Goals:

• Develop tourism based on cultural heritage.
• Empower local communities to become the center of cultural preservation and sustainable value exploitation.

KisStartup and IDAP Project’s Contribution:

Participation in this workshop demonstrates KisStartup's and the IDAP Project’s commitment to promoting cultural heritage as a foundation for tourism development in local areas. The IDAP Project (2024–2027) aims not only to preserve but also to sustainably exploit cultural values through building an inclusive digital transformation ecosystem, supporting the growth of local tourism industries and indigenous communities.

Conclusion:

KisStartup’s presentation provided a sustainable digital business model perspective, connecting digital transformation with cultural preservation. This contributes to initiatives for developing tourism aligned with traditional cultural identity.