Ready to Export R2E Season 2: When AI Becomes a Tool for Export Support
KisStartup is honored to have accompanied the "Ready to Export (R2E)" program over the past two years, sponsored by the Dutch Business Association Vietnam (DBAV) and led by ASSIST. The program aims to enhance the capacity of Vietnamese small and medium-sized enterprises (SMEs) to become long-term partners in the value chain of foreign direct investment (FDI) enterprises, Dutch companies, and multinational enterprises (MNEs), contributing to building competitive and reliable Vietnamese SME trade partners.
On August 9th, the first class for businesses in the Northern region officially took place. Our joy lies in accompanying SMEs on their continuous journey to bring "Made in Vietnam" products to the global market. A special feature of this year's class is that, under the guidance of KisStartup, businesses have utilized artificial intelligence (AI) tools in export activities. AI can strongly support businesses in market research, customer understanding, and identifying truly quality export pathways. For the first time, we also introduced the SATTO tool—an export readiness measurement tool developed by KisStartup in collaboration with Vinno. The questions and concerns of business owners when faced with changing their business models to better prepare for the bigger challenge called Export; their enthusiasm and eagerness when engaging with new tools; and the connections formed within the small community after the class have created memorable values for us over the past two R2E seasons.
The program will take place every Friday for 10 weeks, covering various topics that help businesses equip themselves with the necessary management, operational, and export skills. Classes are organized in Hanoi for Northern businesses and in Ho Chi Minh City for Southern businesses. For detailed program information, please refer to the link: https://www.readytoexport.org/
