Chương trình tăng tốc kinh doanh số

The Digital Acceleration program batch 3 took place under the cooperation of GREAT and KisStartup, and was officially started on August 30, 2021.

In this batch, we worked deeply with cooperatives and homestays with diverse and typical products in the Northwest. According to both GREAT and KisStartup, the products of the cooperatives and homestays were of high quality. However, market fluctuations and the pandemic had changed consumer demand which faced many difficulties in transporting goods between provinces.

During this batch, along with training and coaching for cooperatives to improve their capacity to innovate business models, increase revenue through online business, and improve their ability to adapt and respond to market volatility, we also added an essential part of learning with practice. Cooperatives were trained to use the simplest, most understandable tools to practice writing pieces of marketing posts, editing photos, and managing data and customers.

It has been 6 weeks, along with increasing revenue through online business, and forming and nurturing online marketing habits, here are the truly amazing results under the hard contribution of the whole Cooperatives, Coaches, and Trainees. From the photos that were previously lacking in clarity or blur, now cooperatives are mastering online businesses from the smallest steps: Creating images and content that appeal to customers online.

We are proud of the efforts that the Cooperatives, Coaches, and Trainees are making. Only 4 weeks left for both GREAT and KisStartup to witness their creativity and transformation.

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In the previous session, we introduced the DAP and some of the achievements in 2021. In this part, KisStartup introduces how we did it and the lesson-learned to create positive results together.

Applying the theory of Design Thinking and combining it with Lean Startup, KisStartup designed a model of a digital acceleration program which started from the step of empathizing with customers (enterprises/cooperatives) and then identified and stated the problem(s) they were having. Then, we came up with ideas, conducted testing and provided appropriate Training, Coaching, or Mentoring support. And by empathizing with and understanding the problems and pain points of cooperatives and enterprises, KisStartup knew the whole picture of each enterprise/cooperative (their weakness and what resources are needed for external support).

 

 

To achieve the above results, at the event, KisStartup summarised the factors that made up the success of the Digital Acceleration Program after 03 batches in partnership with GREAT in 2021:

1. Business owner's mindset

• Be Open and Committed

• Willing to change with high determination

2. Direct support 

• Close cooperation with the parties

• Training, Intensive Coaching, Supporting and daily Monitoring

• Monitor and Measure change by data

3. Continuous adjustment

• Adjust the program continuously as needed

• Add new contents flexibly: Intellectual property, corporate finance

• Do the Training and Consulting

4. Interaction with leaders of enterprises/cooperatives, Project Management Units (MBs), Sponsors

• Close participation of Management Board & Sponsors, regularly updated

• Commitment and active participation of leaders & middle management
 

​In 2022, the Digital Business Accelerator Program is expected to take place under the following 04 models: 1:1 model between KisStartup and enterprises/cooperatives The sponsor fully pays for enterprises/cooperatives model Model of reciprocal combination of enterprises/cooperatives & sponsors Sponsor & KisStartup reciprocal matching model

 

In all these four models, the program is aimed at 03 personas:

(1) who are enterprises OVER 3 YEARS old

(2) who have products and are in need of innovating business models, finding innovative directions for distribution channels or wishing to take advantage of digital platforms to promote online business

(3)  who HAVE/ ARE AND WILL BE wishing to shift their business model from traditional to a combination of both traditional and online, ORGANISATIONS who are in need of BUSINESS MODEL INNOVATION and intelligently leverage and harness their available data to start diving deeper into the digital transformation and innovation story.

 

After the lessons learned in 2021, in the 2022 program, in addition to the initial goals, KisStartup will integrate lessons related to CYBERSECURITY, increase close cooperation with universities to bring quality resources to enterprises/cooperatives, further integrate lessons on impact measurement factors which help enterprises/cooperatives have a comprehensive view and balance between business story and impact creation.

 

With the hope of knowledge and experience to be shared, KisStartup wishes to accompany businesses, sponsors and supporting organizations to successfully do digital transformation and sustainably innovate for small and medium enterprises, which account for 97% of enterprises in Vietnam.
 

 
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Information about KisStartup and the Program:

KisStartup in partnership with the GREAT Project funded by the Australian government to implement the Digital Acceleration Program - supported 20 businesses and cooperatives in Lao Cai and Son La. The program included online training courses on how to use and manage an online business model, sell on e-commerce, or access capital. Besides training sessions, DAP provided 1on1 coaching sessions. The 3-month program with high pressure promoted businesses and cooperatives to speed up efficiency and see the change in sales from week to week.

The Digital Acceleration Program  - PROMOTING DIGITAL TRANSFORMATION & INNOVATION sums up the journey in 2021 KisStartup implemented the Digital Acceleration Program with the aim of sharing the lessons learned in the context of digital transformation and business model innovation.