KisStartup's AI4Innovation project was born to meet the growing demand for artificial intelligence (AI) applications and data management in businesses, especially small and medium enterprises (SMEs) and startups. For these businesses, AI is not only an innovation tool but also the key to enhancing competitiveness, optimizing operational processes, and expanding scale sustainably.
AI and data now play an extremely important role in:
Understanding and predicting customer behavior.
Optimizing production processes and supply chain management.
Increasing the effectiveness of marketing strategies and personalizing user experiences.
Therefore, AI4Innovation has been designed with the vision of accompanying businesses on the journey of effectively applying AI, from improving knowledge about technology to implementing practical solutions. The project includes:
Group AI training program:
Businesses will learn about AI tools and techniques, from basic to advanced, such as customer analytics using big data. A practical example is helping businesses use AI to predict trends and adjust business strategies.
Intensive 1:1 coaching:
Businesses will receive personalized support through private coaching sessions, helping them implement AI into their actual operations. For example, a manufacturing business can be guided on how to automate its supply chain using AI to improve demand forecasting and reduce costs.
Developing a specialized service package on AI and data:
The project also offers customized service packages, from consulting on implementing AI in the manufacturing process to data analysis for marketing. For example, an e-commerce startup can use AI to develop a product recommendation system, optimize customer experience and increase conversion rates.
With AI4Innovation, KisStartup hopes to support businesses in optimizing processes, enhancing team capacity and developing innovative values, thereby growing sustainably and long-term.
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Based on some information and statistics on the application of AI and data to small and medium enterprises (SMEs) in the world today:
1. AI application rate in SMEs:
- About 29% of small businesses have applied AI[4].
- 68% of large companies use at least one AI technology, compared to 15% of small businesses[9].
- In China, 58% of companies have deployed AI and 30% are exploring the application of AI[9].
2. Benefits of AI for SMEs:
- AI can help increase revenue from 6% to 10% for businesses[5].
- Companies using AI for sales can increase the number of leads by more than 50%, reduce call times by 60-70% and reduce costs by 40-60%[11].
- AI can add $500 billion in value to SMEs globally[10].
3. Popular AI applications in SMEs:
- 47% of small businesses use AI to create content for email marketing and advertising
- The most popular AI applications are virtual assistants, recommendation systems and machine learning[2].
- 52% of small and medium businesses use AI for social media, 44% for content creation and 41% for email marketing[11].
4. Challenges in applying AI:
- 37% of businesses say lack of expertise is the main problem when applying AI[4].
- Data security, high costs and potential learning curves are the biggest concerns of SMEs about AI[11].
5. Future Trends:
- The global AI market is expected to reach USD 641.3 billion by 2028, growing at a CAGR of 36.1% from 2021 to 2028[4].
- 41% of small businesses are developing an AI strategy for the future[4].
Overall, although the adoption rate of AI in SMEs is still lower than that of large businesses, the trend is increasing rapidly due to the increasing awareness of the benefits of AI. SMEs are using AI mainly in the fields of marketing, customer service and data analytics to improve operational efficiency and increase revenue.