Dual Transition and the Overlooked “Small Value-Added” Opportunities for SMEs

Nguyen Dang Tuan Minh

The digital and green transition of small and medium-sized enterprises (SMEs) does not begin with mega-projects. Instead, it is driven by small, practical, and decentralized improvements—such as accounting software, inventory management systems, and digital payment solutions.

It is precisely these “small value-added” improvements that determine the survival of SMEs, yet they remain largely overlooked by both the market and policymakers.

Listening to the Market: The Key to Avoiding Commercialization Bottlenecks

Nguyen Dang Tuan Minh

In recent years, the phrase research commercialization has moved beyond academic conferences and become a recurring topic in high-level policy discussions. In Vietnam, it is no longer an issue confined to engineering universities or a handful of application-oriented laboratories. Instead, it has evolved into a broader question about the purpose of scientific research itself: Are we conducting research merely to publish papers, or to solve real-world problems facing society and the economy?

Vietnamese businesses “reverse pitch” for the first time to seek ideas from the outside.

On the morning of March 4, nine experts from the LIF Global 2025 program in Vietnam held a discussion with Ho Guom Group to help the company address internal challenges.

This marked the first-ever “reverse pitching” session by a Vietnamese business, where the company proactively “opened up” about its internal problems to seek solutions from external innovators. This reversed the traditional model, in which innovators or tech startups typically pitch their ideas to businesses in hopes of investment or adoption.

Applying AI in Product Research and Development

In the increasingly competitive landscape, product research and development (R&D) plays a crucial role in driving innovation and enhancing a company's market position. Artificial intelligence (AI) has emerged as a powerful tool that helps optimize and accelerate the R&D process. AI not only improves accuracy in research stages but also reduces the cost and time needed to develop new products.

The Benefits of Using AI in Advertising for Businesses

The Benefits of Using AI in Advertising for Businesses

In today’s highly competitive business environment, small and medium-sized enterprises (SMEs) need to optimize their advertising strategies to attract and retain customers more effectively. Artificial intelligence (AI) is a powerful tool that can help SMEs achieve this. Here are the key benefits of using AI in advertising for SMEs.

The application potential of artificial intelligence for small and medium-sized enterprises (SMEs) and startups

Recognizing the transformative potential of AI in driving innovation, KisStartup is launching a series of articles on this topic. We hope to inspire startups and SMEs to proactively adopt these powerful tools in their operations—while remaining mindful of their risks and limitations.

Subscribe to Blogs