Canada is currently one of Vietnam's important export markets in the North American region, especially after the CPTPP Agreement came into effect. With high purchasing power, a large multicultural community, and an increasingly clear sustainable consumption trend, Canada opens up many opportunities for Vietnamese businesses – especially in agricultural sectors and processed foods such as: coffee, cashew nuts, pepper, spices, dried fruits, organic products, and "clean label" foods.

Canadian consumers increasingly prioritize products with clear origins, environmental friendliness, and safety and sustainability certifications. This places high requirements on standards, packaging, traceability, and market access strategies – but at the same time is also a great opportunity for Vietnamese businesses to enhance value and brand position.

Time: 9:30 – 11:00, Friday, February 27, 2026 
Format: Online via Zoom

Main content

- Overview of the food market & consumer trends in Canada

- Experiences in exporting "green" food/agricultural products to Canada

- Product selection criteria from importers & retail systems

- Live Q&A with experts

- 1:1 connection via Zoom Breakout rooms

Speakers

- Mr. Keith Ippel – Co-founder & Co-CEO, Spring Activator

- Mr. Max Rivest – Founder, Rivae Design

- Ms. Sarah Goodman – Founder & CEO, Chiwis

- Ms. Suzie Yorke – Founder & CEO, Little Cacao Co.

- Mr. Neil Thomson – Co-founder, Laid Back Snacks

This is an opportunity for businesses to:

- Clearly understand the Canadian market requirements

- Improve sustainable export capacity

- Connect directly with experts & potential partners

Join now to clearly understand the requirements of the Canadian market, helping businesses understand correctly – do correctly – reduce risks when exporting, while opening up opportunities for connection and sustainable cooperation between Vietnam and Canada.

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About GEVA: The "Green Export Incubation and Acceleration through Voluntary Sustainability Standards (VSS)" program is a project funded by the Swiss Government, co-managed by the International Trade Centre (ITC) and the Vietnam Trade Promotion Agency (VIETRADE), Ministry of Industry and Trade; and operated by KisStartup JSC during the period of April 2025 – April 2026.

The project aims to improve the green export capacity (through the application of VSS) for Vietnamese businesses through a series of training, consulting, incubation – acceleration activities and international market connection to meet the increasingly strict requirements of the global market.

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For any inquiries, please contact:

Fanpage: GreenExport Vietnam 

Website:https://greenexport.vn/vi