5 Minutes a Day: Startup Book – Crush It! – Part 2: Enjoying the Journey
5 Minutes a Day: Startup Book – Crush It! – Part 2: Enjoying the Journey
If Part 1 helped you understand the role of personal branding and content creation, then in Part 2, we explore how to leverage platforms to share your message with the world.
Clearly, the end goal isn’t just to make money—but to create, to be recognized, and to bring your value to those who truly need it.
That said, not everyone is naturally good at writing. So where should you begin?
The truth is, you don’t have to be a skilled writer to start. All you need is to practice expressing your thoughts honestly—your writing will improve day by day.
“Enjoy the ride.”
Translated and introduced by: Mai Pham – Communications and Network Development Coordinator at KisStartup
Choose Your Platform
Gary Vaynerchuk has a deep love for Twitter and recommends reading his “50 Ideas on Using Twitter for Business.”
He believes that when someone retweets you, they’re essentially telling the world that you’re worth paying attention to.
Authenticity
Vaynerchuk emphasizes three core values for anyone building a personal brand online and offline:
Authenticity – Every decision you make and every post you publish should reflect who you really are and what your business stands for.
Hard Work – Outworking others is often what sets you apart and gets you to the top.
Patience – This takes time. Success doesn’t happen overnight.
“Think of starting a business as a marathon, not a sprint. You have to love what you’re doing—it’s the only way you’ll keep going. And even if you fail, you’ll never regret doing something you love.”
Build a Community
A big part of “realness” is building a community that supports you. But this takes time and effort.
Vaynerchuk offers some tips for community building:
Leave comments on other people’s blogs
Reply to those who engage with you
Keep conversations going
Share and connect content whenever possible
Engage in meaningful dialogue
Create quality, interconnected content
It’s Not Just About Money
Follow your passion—not the paycheck. This is a long game. Ask yourself: If this eventually makes me money, will I be proud of how I earned it?
Don’t rush big decisions. Take your time. Always consider the bigger picture.
Gary Vaynerchuk’s 22 Steps to Building a Personal Brand
Identify your passion
Have at least 50 content topics (blog/video/podcast)
Be able to express that passion better than anyone else in your space
Name your brand
Buy the domain name
Know your strength (video, audio, writing)
Start a blog
Get someone to help design your site
Have at least one person you can collaborate with
Create a Facebook Fanpage
Choose your content platforms (start with Facebook and Twitter)
Sign up for Ping.fm or TubeMogul
Post regularly
Engage in your community—comment on blogs, join forums
Find Twitter accounts in your niche and start conversations
Find relevant blogs—build more communities
Join relevant Facebook Groups and Fanpages
Repeat steps 12–16
Repeat
And repeat
Once your community is established and your personal brand gains traction, reach out to advertisers
Monetize your brand
“Enjoy the ride!” – Gary Vaynerchuk
STARTUP EDUCATION & INNOVATION | STARTUP KNOWLEDGE | ENTREPRENEURIAL THINKING
Tags: 5 Minutes a Day: Startup Books, Crush It, KisStartup, Mai Pham, Startup Books