Digital Transformation Acceleration Program

For 500 hotels, homestays, and tourism businesses in Lao Cai & Son La

Do you have beautiful rooms, stunning scenery, memorable experiences, and impressive souvenirs — but still struggle to attract guests?
Do you want to increase your revenue — but don’t know where to start?
Have you heard of digital transformation — but find it too complicated?

Don’t worry — this program is for you!
Join us in a 4-week practical journey where you’ll learn how to increase your revenue, attract more customers, and collect valuable data — using free, simple, and effective digital tools.

Who should join?

• 500 hotels and homestays (1–5 stars), tourism businesses — priority given to those led by women or persons with disabilities

• Providers of tourism services: cuisine, cultural experiences, souvenirs, short tours, transportation, etc.

• Individuals offering tourism services who want to grow revenue through digital platforms and showcase local cultural values

Program Objectives

• Increase visitor numbers and optimize room rates using digital platforms

• Upsell culture-rich experiences: ethnic heritage, agri-tours, local cuisine, workshops...

• Build a smart customer data funnel for remarketing

• Reuse videos on local food and culture from the IDAP project to boost engagement and revenue

• Foster collaboration between local businesses – service providers – digital platforms – experts

• Connect with marketing, technology, and content service providers

What will you gain?

• Learn how to set up a professional free online sales channel

• Use our video library of food and cultural content to attract guests

• Boost experience-based revenue: not just selling rooms, but selling stories and emotions

• Collect real customer data for targeted marketing campaigns

• Use ChatGPT, Canva, CapCut to create engaging content in just 15 minutes a day

• Join a network of 500 homestays and hotels to jointly promote highland tourism

Special Resources for Participants

• Free access to a curated video library on local culture and cuisine

• Ready-to-use forms: Tour registration – Feedback – Customer data collection

• Easy-to-use templates to track costs, revenue, and profit/loss

"Fastest & Highest Revenue Growth" Awards

Total prize value: 32 million VND + Certificates
(To be awarded in-person in Lao Cai/Son La in September)

• 01 Fastest Growth Award: Support package worth 2 million VND per province

• 01 Highest Growth Award: Support package worth 3 million VND per province

• 03 Runner-up Awards: Each worth 2 million VND per province

• 05 Consolation Awards: Each worth 1 million VND per province

Participants must co-finance 20–50% of the support package as a sign of commitment. Prizes are non-cash and non-convertible.

Our Commitment

• No empty theories — we teach what’s practical, do what’s simple, and aim for real results

• Learn to apply — apply to gain customers, revenue, and new opportunities

Ready to grow your business? Register now!

• Registration link: https://forms.gle/EVEFjEgCTACsZudY7

• Fanpage: @idapvietnam